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In consider exactly how VH1’s ‘Tough Love’ leveraged Facebook

In consider exactly how VH1’s ‘Tough Love’ leveraged Facebook

During the Social television Summit final thirty days, Facebook’s Andy Mitchell told the audience that he’s “pretty confident” the huge myspace and facebook can really help drive reviews. Since Twitter has significantly more than 800 million active users, most sites have actually adopted a technique of making show-specific pages to generate and nurture the communities around their programs. This might be also the situation for VH1’s ‘Tough adore, ’ a real possibility show about matchmaking and advice that is dating hosted by matchmaker and celeb-host Steven Ward.

Nigel Cox-Hagan, VH1’s Executive Vice President, Creative Group and Consumer Marketing, provided us an in-depth interview on what they received over 45,000 brand brand new Facebook fans because the end of September by establishing the “Ditch or Date” Twitter software to demonstrate fans that perhaps the worst times may have an ending that is happy. Through the application, developed along with their agency Attention, they crowd sourced over 10,000 ditch or date votes across 1,0000 tales from fans about their terrible times.

Lost Remote: the thing that was your method of TV that is social ‘Tough Love’?

Nigel Cox-Hagan: Facebook, particularly during the last couple of years is actually a tremendously platform that is prominent our branding and every thing during the period of the final a long period.